We work your brand seamlessly into culture. That could mean creating a TV show everyone wants to watch, an event everyone wants to see, or mobile content everyone wants to share.

The reason for this is that traditional advertising is losing its impact. It is no longer good enough to slap a consumer in the face with a TV ad or a poster and hope they’ll notice. 25 years ago, TV commercials used to achieve an 80% reach over 5 airings. Today you’ll need 300 spots to get even close to that (though users of technologies like Sky+ can skip all of those ads anyway). That’s why we believe branded content is the way forward.

Branded content doesn’t feel like traditional advertising to the consumer. It is positioned as part of their culture, so it is accepted into their lives. In this way, brands become synonymous with an enjoyable experience and are credited with having provided it.