Distribution

Not only is it important to create the right content it is crucial to get the seeding and distribution of that content right as well.

As consumer audiences have fragmented the method of reaching these audiences has become more complex. Not only is it important to create the right content it is crucial to get the seeding and distribution of that content right as well.

This is not as straight-forward as it often sounds. It is possible to seed messages but for them to grow and spread requires the right planning and preparation. Putting a message in the wrong environment can even cause harm.

At Hubbub we help complement a campaign and engage an important opinion-forming audience for a brand. Our proprietorial monitoring tool enables us to observe and analyse conversations that are happening within social media and to then identify the right network of influencers for your brand.

We then leverage these networks to not only manage the seeding & distribution of content but also on-going messaging through a combination of influencer marketing and online PR.

Critically we also ensure that all our social media distribution is optimised to drive search rankings for your brand - whether through tags, links or versioning. This is an effective form of search reputation management that complements and enhances any existing organic and paid for search programmes in place.

• Participation
• Production
• Distribution
• Amplification